Using Business for Good: How Purpose and Profit Can Work Together
by Alex Dekker
Description
The idea that business exists purely to make money is outdated. More than ever, purpose-driven businesses are proving that success isn’t just about profit—it’s about creating real, lasting impact.
In this session, I share how I built Alex Makes Meals into a high-impact, sustainable food relief organization, turning a simple idea into a movement that has provided over 700,000 meals to people in need. I explore how businesses—both big and small—can integrate social responsibility into their models without sacrificing financial sustainability.
For students and future entrepreneurs, this talk provides a blueprint for turning passion into action, showing how innovative thinking, leadership, and resilience can build businesses that make money while making a difference.
For corporate teams, this session highlights how companies can drive social change, improve brand reputation, and create a work culture that values impact and purpose.
Topics Covered
- Why businesses need to think beyond profit
- How I turned a small idea into a large-scale operation
- The rise of social enterprises and sustainable business models
- The role of businesses in solving social issues
- How companies can integrate purpose-driven initiatives
- Practical steps to build a business (or career) with impact