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Open Right

Paula Weston: Writing for the media: how to craft news stories and media releases

Session Info:

This session provides hints and tips on how to write news stories and media releases that are concise and effective.

Paula brings more than 20 years of professional writing experience to the workshop, having worked for 13 years in print media and 14 as a public relations and communications practitioner.

Topics:

  • What makes ‘news’?
  • What is the difference between a news story and a media release?
  • Traditional structure of news stories and media releases (and why that structure works)
  • How to conduct effective interviews (with opportunity for student participation)
  • How mainstream media works
  • A practical exercise (with follow-up feedback provided)

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