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Open Right

Maggie Hamilton: Corporate Takeover of Childhood

Session Info:

Almost every aspect of our children’s lives are now under the microscope, with their anxieties and aspirations shaped by sophisticated technologies and marketing, by peers, by their insatiable appetite for spending, their ever-growing need to fit in.

What are the latest trends in global advertising? What messages do they convey? What role does neuroscience, and other sciences play in influencing our boys and girls?

Most importantly what are the best strategies to help kids and teens recognize and combat these influences, reclaim their sense of self and be positively engaged in their future?

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