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Claire Madden: Social Media: How to connect and communicate with the new generations

Session Info:

There are almost 5 billion Google searches per day and more than 4 billion YouTube views per day. There are 1 billion active Facebook accounts, more than half a million tweets per day and 1 million apps available. In just five years social media has emerged as a massive communication channel.

Understanding how to engage with customers, communities and stakeholders in this new digital landscape is essential for all organisations.


n this session, Claire outlines: • Latest findings into media consumption • How to use social media, why people use social media, who uses various platforms • What works best in social media use • Future trends for social media • How to communicate in message-saturated times

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