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Claire Madden: Generation Z Defined: The 7 key factors of this global generation

Session Info:

There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century.

They are sizable, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Claire will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.


Generation Z Are: 1. Demographically changed 2. Generationally defined 3. Digital integrators 4. Globally focused 5. Visually engaged 6. Educationally transformed 7. Socially defined

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